City where you’re from: Rocklin, California
Favorite quote: "Let go of who you think you’re supposed to be; embrace who you are.” -Brené Brown
Tell us about Total Girl Boss. What about it is meaningful to you?
Shannon Denton: Total GirlBoss is a network of men and women creating space to share their ideas. Inspiring others is our purpose at Total Girl Boss. I wanted to showcase the #TBG in every woman and create a platform for them to share their success stories. We value hard work, and people who commit their lives to the grind.
As someone who comes from a family consisting of mostly women growing up it was apparent to me that supporting these hard working women was something I needed to dedicate time to. Seeing women stand in solidarity and offer encouragement to one another provides an abundance of appreciation that speaks volumes.
What are your main promotion channels, how do you creatively market yourself?
Shannon Denton: Total Girl Boss is a fresh take on female empowerment in entrepreneurship and business. Promotion comes in many forms, reaching out to other platforms who share a passion for female empowerment is one that we most often utilize. Growing Total Girl Boss involves content creation and the collaboration with others within the niche.
What are some secrets to virality/sales in your most successful platform?
Shannon Denton: Staying within our niche is a simple and effective way of maintaining virality. We would like to continue to prove our reliability and market to those who provide opportunities relative to ours creating a strong and trustful relationship between brand and consumer.
Total Girl Boss is marketed as a publication for women but stepping a bit outside of that and offering the same empowerment to men, and people of other backgrounds is effective in opening many more doors for our client base.
Become a Total GirlBoss here!
What do you think you do better than most people? How are you able to do it?
Shannon Denton: My Filipino background has taught me to utilize my empathetic interpersonal skills. I grew up with three younger siblings so sharing and caring were values I exercised everyday. Taking care of others’ needs is something I enjoy doing in my everyday life and feel is a strength of mine.
What is one book that started a new journey for you?
Shannon Denton: It is never too early to start planning for your financial freedom. The book that introduced me to the importance of understanding money is I Will Teach You to Be Rich by Ramit Sethi. Sethi goes into detail about getting out of hairy financial messes and provides safe and reliable monetary solutions.
Making financial mistakes in college is normal but Sethi taught me that most mistakes are preventable and reversible given the right knowledge. It is so important to be familiar with your finances and this book really helped me get my head on straight.
What is the most important thing to remember when starting a brand?
Shannon Denton: In my experience, the beginning is the hardest part because it takes endless amounts of patience, and trust that it will work out. It can be tough at times to keep this mindset when it feels like nothing is working. But the best thing we can do is keep fighting for our company or brand.
Maintaining the mindset that anything is possible if you keep at it is how I found the most success. It is imperative to keep that fighting mentality when growing your business.
Where do you see yourself and your brand in the next couple of years? What is your dream?
Shannon Denton: In the near future, I would love to see Total GirlBoss growing into a brand people know and have to be featured on. My dream is to utilize the site to retail merchandise empowering entrepreneurs and like minded people. As for myself, I hope to be graduated from San Francisco State University within a year and start my career path in digital marketing and the growth of Total GirlBoss.
Check out WRAWKSTAR's debut single "Moved On"